# Matrix mode

Matrix mode plots two dimensions against each other (one as columns, the other as rows), similar to a pivot table. It is a powerful tool that allows you to compare data and is useful for identifying cross-sell opportunities, and gaps.&#x20;

Although matrix is a type of mode, it does not display as an option in the **Modes** menu initially; you access it via the **Matrix** button. See [Compare data with Matrix mode](/analytics/compare-data-with-matrix-mode.md) for detailed information and examples.


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